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News12 Reporter Shares Deadline Tips

News 12 Brooklyn’s multimedia journalist Emily Lorsch with Hunter journalism Professor Sissel McCarthy.
Reporter Emily Lorsch (at left) offered journalism students insights into working under pressure, during a classroom visit April 8.

News 12 Brooklyn’s multimedia journalist Emily Lorsch knows a few things about working under pressure and on deadline. “Sometimes I have to do a live shot and a quick story 15 minutes after getting to the scene of breaking news,” says Lorsch who spoke to MEDPL 202 Reporting and Writing 2 students on April 8.

Lorsch studied journalism with Hunter journalism Professor Sissel McCarthy at Emory University and started her on-air career in Binghamton, New York 2014.

“I learned so much in that small market, and it wasn’t competitive at all. All the reporters helped each other out,” says Lorsch, adding that’s not always the case in New York City, the country’s No. 1 market. 

“I always look for a character. And then I think about how to make the story emotional.”

— Emily Lorsch, News12

When Lorsch does a story for News 12, she usually shoots all the video and interviews and even her own stand-up herself. She has a mental checklist that she shared with MEDPL students who are about to do their first visual story using only a smartphone.

“I always look for a character,” Lorsch says. “And then I think about how to make the story emotional.”

As for the visuals, her first shot is always one that shows the entire scene, often an overhead view if possible. Then she films anything that may not be happening later, paying close attention to capture natsound. Her next step is to do the interviews and then film her sources in action.

Finally, she gets cutaway shots, which are close-ups that come in handy during the editing process. “My favorites are signs, flyers, tight shots of faces, and hands of people taking notes,” Lorsch says.

Professor McCarthy’s students will posting their own visual stories on our YouTube channel, Hunter College Journalism this week.

Our Journalism Concentration & Minor

The Hunter College journalism program is offered as a concentration or a minor within the Department of Film & Media Studies. Its curriculum is built around production courses in journalism and analytical courses in media studies. Learn more about our course requirements.

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