Tag: Faculty Showcase

Prof. Gustavo Mercado’s – The Filmmaker’s Eye

The Filmmaker’s Eye: Learning and Breaking the Rules of Cinematic Composition”

Written By: Gustavo Mercado

This is the only book that combines conceptual and practical instruction on
creating polished and eloquent images for film and video with the technical
know-how to achieve them.
Loaded with hundreds of full-color examples, “The Filmmaker’s Eye” is a focused,
easy-to-reference guide that shows you how to become a strong visual storyteller
through smart, effective choices for your shots.
After a short introduction to basic principles, a variety of shots are
deconstructed in the following format:
– Why It Works: an introduction to a particular type of shot
– How It Works: callouts point out exactly how the shot works the way it
does–the visual rules and technical aspects in action
– Technical Considerations: the equipment and techniques needed to get the shot.
– Breaking the Rules: examples where the “rules” are brilliant subverted
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