IMA alumna Alice Arnold will be screening her film, Electric Signs on Tuesday, December 3rd at Harvestworks. Electric Signs is a documentary about signs, screens and the urban environment. The film features a variety of urban landscapes, examining public spaces and making connections between light, perception and the culture of attractions in today’s consumer society.
Tag: Electric Signs
ELECTRIC SIGNS is a feature documentary that started several years ago in Hong Kong on a Fulbright Fellowship (Filmmaking), and has since expanded to include many more cities, such as Los Angeles, New York, Las Vegas, Tokyo and Prague. In all of these cities new screen based sign systems are putting TV-style advertising into the public domain. These electronic signs are re-shaping urban environments and re-defining areas of public space by intensifying the commercialization of the public sphere. In addition to the explosion of screens in public spaces, screens are ubiquitous in workspaces and in our daily life activities. These seamless, illuminated electronic surfaces are becoming the devices through which we frame our experiences. ELECTRIC SIGNS explores this new screen culture as it unfolds in the global city.