IMA alumna Alice Arnold’s screening

ELECTRIC SIGNS is screening in early June at the Pittsburgh Arts Cinema. The screening will take place at Harris Theater on Friday, June 7th at 7 PM and Saturday, June 8th at 8PM at 7:45 PM.

ELECTRIC SIGNS is a feature documentary that started several years ago in Hong Kong on a Fulbright Fellowship (Filmmaking), and has since expanded to include many more cities, such as Los Angeles, New York, Las Vegas, Tokyo and Prague. In all of these cities new screen based sign systems are putting TV-style advertising into the public domain. These electronic signs are re-shaping urban environments and re-defining areas of public space by intensifying the commercialization of the public sphere. In addition to the explosion of screens in public spaces, screens are ubiquitous in workspaces and in our daily life activities. These seamless, illuminated electronic surfaces are becoming the devices through which we frame our experiences. ELECTRIC SIGNS explores this new screen culture as it unfolds in the global city.

In addition Alice Arnold has also received a commission to create some public screen art for the Screen City Festival in Norway.