{"id":1143,"date":"2018-11-13T02:40:34","date_gmt":"2018-11-13T02:40:34","guid":{"rendered":"https:\/\/fm.hunter.cuny.edu\/journalism\/?p=1143"},"modified":"2018-11-13T02:40:34","modified_gmt":"2018-11-13T02:40:34","slug":"web-editor-calls-engagement-key","status":"publish","type":"post","link":"https:\/\/fm.hunter.cuny.edu\/journalism\/index.php\/2018\/11\/13\/web-editor-calls-engagement-key\/","title":{"rendered":"Web Editor Calls Engagement Key"},"content":{"rendered":"

WNBC Web Editor Coralie Carlson\u2019s advice in a recent guest lecture to Hunter news video students: Boost your engagement on social media.<\/p>\n

\"Web<\/a>
Web editor Coralie Carlson of WNBC<\/figcaption><\/figure>\n

Carlson told students of Prof. Sissel McCarthy that posting on Facebook is a must given its 2.2 billion users worldwide. \u201cIt\u2019s the big gorilla in the room,\u201d she said, adding that YouTube is a close second.<\/p>\n

Twitter has 335 million users, Carlson noted, but since journalists use this platform to break news and promote their stories, she thinks students should also be active there, posting up to three times a day.<\/p>\n

Other top takeaways from Carlson\u2019s classrom talk:<\/p>\n

    \n
  • Open one account on each platform using the same handle<\/li>\n
  • Engage with other users<\/li>\n
  • Post regularly with visuals<\/li>\n
  • Add a comment to retweets<\/li>\n
  • Proofread<\/li>\n<\/ul>\n

    She recommended the app Grammarly to catch typos and grammar mistakes on social media posts and Canva for adding text to photos.<\/p>\n

    As for what you should not post, Carlson said to stay away from criticism of your boss or employer, profanity, \u201cgym\u201d shots, \u201chumble brags\u201d and political opinions.<\/p>\n

    \u201cBasically avoid posting anything you don\u2019t want to see on the front page,\u201d she advised.<\/p>\n","protected":false},"excerpt":{"rendered":"

    WNBC Web Editor Coralie Carlson\u2019s advice in a recent guest lecture to Hunter news video students: Boost your engagement on social media. Carlson told students of Prof. Sissel McCarthy that […]<\/p>\n","protected":false},"author":7,"featured_media":1144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[1,18],"tags":[34,26],"class_list":["post-1143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage_news","category-journalism-program-news","tag-social-media","tag-visitors"],"_links":{"self":[{"href":"https:\/\/fm.hunter.cuny.edu\/journalism\/index.php\/wp-json\/wp\/v2\/posts\/1143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fm.hunter.cuny.edu\/journalism\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fm.hunter.cuny.edu\/journalism\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fm.hunter.cuny.edu\/journalism\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/fm.hunter.cuny.edu\/journalism\/index.php\/wp-json\/wp\/v2\/comments?post=1143"}],"version-history":[{"count":1,"href":"https:\/\/fm.hunter.cuny.edu\/journalism\/index.php\/wp-json\/wp\/v2\/posts\/1143\/revisions"}],"predecessor-version":[{"id":1145,"href":"https:\/\/fm.hunter.cuny.edu\/journalism\/index.php\/wp-json\/wp\/v2\/posts\/1143\/revisions\/1145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fm.hunter.cuny.edu\/journalism\/index.php\/wp-json\/wp\/v2\/media\/1144"}],"wp:attachment":[{"href":"https:\/\/fm.hunter.cuny.edu\/journalism\/index.php\/wp-json\/wp\/v2\/media?parent=1143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fm.hunter.cuny.edu\/journalism\/index.php\/wp-json\/wp\/v2\/categories?post=1143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fm.hunter.cuny.edu\/journalism\/index.php\/wp-json\/wp\/v2\/tags?post=1143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}